Feel free to move the elements around and reposition them until you’re happy with the result. Now you’ll have all of your logo elements as individual vector shapes. When you are happy with the result, select the image and click Expand on the toolbar at the top of the screen. Use the threshold slider to make your image lighter (left) or darker and bolder (right). The Silhouettes option typically traces logo sketches the best, but experiment with the other options, too! by Mky Open the Image Trace Panel, and select the option from the dropdown menu that you like the best. Then, select the image and click on Image Trace at the top of the screen. Import your image by clicking File > Place or simply drag and drop it onto your artboard. When you are satisfied with your drawing, open Illustrator and create a new CMYK document. Refer back to your list of keywords to decide if this look would fit your project! by Mky Your logo will appear a little uneven and organic. Using this technique will give your logo a handmade feel to it. Remember, this isn’t a sketch anymore, but the actual logo! Use black or a dark color to make it easier to trace as cleanly as possible. Open your favorite drawing app (like Photoshop) or prepare your pen and ink. This is an easier technique: hand-drawing first, and then live tracing it with Illustrator. Neither of these techniques is better than the other, but one of them will be best suited for your current project. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.ĭepending on what aesthetic you are looking to achieve, there are a few different ways to make a logo in Illustrator: live tracing in Illustrator after drawing by hand on paper or in Photoshop, or drawing with Illustrator’s pen tool. Adding color makes people concentrate on that, and at this stage, you’re looking for the concept approval only.īy completing this form, you agree to our Terms of Service and Privacy Policy. Send only black and white sketches in the first round. We recommend sending 2-3 initial concepts, but that’s up to you and what you agreed on with your client before starting the project. Select your best sketches to send off to the client. We’ll refine those once we bring the image into Illustrator. Put more and more effort into each sketch, perfecting them, but don’t get too lost in little details. While sketching, keep the things you like and revise the things you don’t. Each version will get better and better, and you may just draw the perfect version on your 10th try! by Mky Drawing the same thing multiple times seems like a waste of time, but it actually is super helpful. Then, choose a few sketches you like the most, and sketch them over and over again. Look for mistakes, find ways to improve, and pick your favorite bits. Take a look at all of your sketches again, this time with a critical eye.
You may catch mistakes you didn’t see, get new ideas or even see new potential in concepts you didn’t before. Sometimes you need to take a step back and see your sketches with fresh eyes. When you feel like you’ve exhausted all ideas, put the paper aside, and leave it be until the next day. You should sketch as many ideas and concepts as possible. Focus solely on getting the ideas from your head to the paper. Keep your client’s requests in mind, but don’t be afraid to go a little off the rails and try something different if you feel like you have a solid reason for it.Īt this stage don’t think about drawing “pretty.” Sketch quickly and don’t overthink it. Now, use your keywords as inspiration and start sketching. You’ll never show this to anyone anyways! by Mky 3. Write down every word that comes to mind when thinking about the brand, and don’t worry about making sense or creating something pretty.
Start by making a list of all relevant keywords for the project. Once you have all the information you need from your client, you can turn them into a logo that works! And don’t forget that you are the professional, and it’s your responsibility to advise the client and point them in the right direction about their design. Make sure to maintain open communication with your client. What types of design and visual trends is your client drawn to?.What is the history of the company? Does the name have some deeper meaning?.What does the business do? Who is the brand targeting?.And remember, you can never ask too many! Here are just a few to get you started: Without that, you’ll be wandering around in the dark trying to guess what the client wants.
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Export final files How to make a logo in Illustratorīefore you even open Illustrator, you need to have a well-written brief from your client. So, pour yourself a drink, and let’s take a look at what we will be learning.ġ0. A gorgeous Illustrator logo design is in your future.
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